Curator Parallax is a lo-fi parody of cheap content delivered by ‘creators’ and ‘platforms’ during the 8 month lockdown in Naarm/Melbourne, targeting professional development ‘opportunities’––which are frankly useless overall. This lazy character who eats Cheetos and neglects to wear pants in online meetings, managed to ignite the narcissistic fury of people from the distant past, the never lasting present and the uncertain future (proving the video’s point). Loved by many and despised by few, it touches on some of the problematic social dynamics that unfold in gallery openings. The hysterical algorithm proposed to calculate the distance between self and curator is inspired by the stellar parallax : an astrological formula that calculates the distance of cosmic objects. The video also pokes fun at the power trip enjoyed by ‘arts workers without a practice of any kind, whatsoever’ who don’t have skin in the game, which has proven over time to be a very sensitive subject…
This piece works with the concept of a ‘parafictional persona’, which entails using one’s identity to inhabit a fictional voice–unlike a persona that is distant from the self. Ramirez has previously deployed this notion with sardonic effect in his text PoC Barometer (or this is what I really think about the conversation we had at the gallery opening) (2018) , where he also uses the context of the gallery opening as a perverse sociological scene. The same strategy underpins his performance Once More, With Diversity Feeling (2018).
The work is heavily inspired by the use of parody in Jayson Musson’s Art Thoughtz, where he embodies the character of Hennessy Youngman by way of institutional critique. This persona unravels race relations in the arts, delivering complex ideas in a highly stereotyped manner. Ramirez also references the grammar of actual YouTubers such as the Angry Video Gamer Nerd, who creates content by interacting with media and weaving narratives that deploy the YouTuber’s body language to comical effect. Another important source material is Pablo Helguera’s Manual de estilo del arte contemporáneo, where Helguera hilariously describes the ridiculousness that modulates relationships in the art world. The contribution of Curator Parallax is redirecting this style of critique towards the specific context of lockdown, when a myriad of artists, curators and arts workers began delivering online content—ranging from apathetic classes to underwhelming workshops.